With more than a decade in the business and a MBA in marketing firmly in her back pocket, Amy oversees Media Works’ planning and research capabilities. There’s nothing she loves better (except maybe the beach) than getting into the psyche of the target. Her ability to predict behavior is so finely honed that we refer to her as our “secret weapon.”
If you ask Amy, she’ll say her primary desire is to drive the process – very apt words considering she’s the supervisor on the Van Tuyl account, one of the country’s largest and most successful automotive retailers.